Why YouthWorkHacks doesn’t use Ads

I was asked a few days ago how to generate revenue from a blog. My answer (which was ‘I don’t’) really surprised them.

Back in the days when I freelanced as a ghost-writer and a digital publicist, I had a shopfront blog that marketed my skills as a personal brand and then click-funnelled people into my commission work pages alongside adware packages. This was always separate to ministry blogging, and when I stopped that part of my life to focus on ministry, I didn’t bring those aspects over.

I do share my own services (consultancy, training, book), and will happily share others’ high-quality resources in posts for free, but I don’t use any algorithm-generated advert software, have a Patreon account, or accept payment for advertising something.

I have at several times seriously considered Ad programs and a Patreon account but decided against both. Quick Caveat: This is absolutely not a dig at anyone who does use those things (and I know on free hosting adverts are impossible to avoid anyway), but I just wanted to give a personal explanation why I don’t use them for this blog.

I can’t monitor them as closely as I like

Even when you specify clearly the type of ads you want; the audience parameter will always overrule you. This means that, for my age group, video games and TV shows I don’t approve of, certain medications, and even indiscriminate dating sites somehow find their way through the filters. I enjoy football and formula 1, so no matter how many filters I add, websites I frequent will continue to advertise a wacky mix of gambling sites, cheap beer, expensive watches, and luxury yachts!

There are some very large ministry sites that take great cares over their ad-revenue programs, but still try to sell me Viagra. Some of the worlds biggest Christian blogs come with very uncomfortable software generated adverts. I just don’t want people to associate those things with my writing.

They might change my focus to increase traffic

Ad revenue is based on clicks, and clicks come from hits, and hits are generated by click-bait. If you want people to click on an advert, then you need to convince them to visit first. The more visitors, the more money.

I’ve worked hard over the last fifteen years of blogging to cultivate a very specific audience. I believe that these are people who visit because they want to consume the content that I’m providing. It’s a small group, but I’d rather keep them!

It’s an easy temptation for me personally to want to be liked by everyone, and I think I’d soften my posts, or lower the quality of my content to produce the quantity and catchy titles that would draw more clickers, rather than readers. I could do without that temptation.

If I sell something, I want to be 100% behind it

If I can’t put my weight behind something, and allow my reputation to be attached to it, then I don’t want to sell it. I want to be generous with my platform for sure, but I don’t want to be generous with my values.

Point 1. showed that I can’t easily monitor what is being advertised, so I can’t guarantee I’ll be behind the products. If I wouldn’t sell something from my yard sale, I won’t sell it from my blog.

Adverts can dilute some readers trust in the platform

As human animals, I think we’re wired to make unconscious associations and fallacious equivalents. What I mean by that is we mash things together mentally that would otherwise remain separate. Perhaps the easiest one to relate to is having a bad day at work, then snapping at someone at home.

If my blog appears alongside adverts and constant prods for donations, then I think it can soften the openness in which readers use to engage with posts.

I don’t want any of my readers to think twice about my words because they’re expecting me to try and sell them something.

I really want my blog to be a gift

I want my blog to be generous, a real service to people who struggle or want more reflective content. I don’t want the temptation of it serving my pocket to factor in.

I pay for the template, hosting, and domain main, and I’m about to start paying for a piece of automated backup software. My wife and I factor this into our ministry expenses and see it as part of our service; for interest it costs about the same as a Netflix account.

The blog, for me, is not and has never been a source of revenue, it’s a source of ministry. I have a full-time job, so I don’t need the extra money. If revenue generation stopped anyone from engaging, then it just wouldn’t be worth it to me.

So, each to their own for their own reasons, but that’s what Youth Work Hacks doesn’t have adverts or a Patreon account. If you genuinely want to support my online ministry, comment, share, and maybe buy a book! 😛

Thanks 🙂

Is our language becoming idiographic again? Communicating with emoticon culture.

I’m currently sat in a little café just outside of Mullsjö in Sweden, trying to send a text message to a local. Try as I might, however, my indoctrinated little British phone just can’t do it! The message icon keeps flashing up with a little “!”. Clearly this means ‘something is wrong, and this hasn’t worked’. When I click that icon, another pops up, an unfinished circle with an arrowhead which clearly tells me, ‘click here to retry.’

It strikes me that this must part of my phone’s latest update, because when this happened to me last year in Norway (name dropping the Nordic countries!), it said ‘message failed’, rather than “!” and ‘retry to send’, rather than the little circle arrow.

I know instinctively, however, what these little phone icons mean. They appear everywhere in my everyday digital world. Sometimes, when cooking I look for that same ‘retry’ button in real life… usually shortly after realising my stove doesn’t have an ‘undo’ button.

In a Western world of emoticons, glyphs, and symbols, icons are becoming a far more regular part of everyday life.

It’s not like we didn’t use symbols before. The well-dressed silhouetted people on doors tell us where to pee, and £, € and $ signs tell us that we’re about to spend money. These, however, represent top-down imposed and generationally broad ideas that have been widely used for quite a while. This new generation of icons which we communicate with, however, are growing right out of the beating heart of youth culture – driven by the consumer habits of the populous. Vox populi vox dei!

A youth language revolution

Is it possible that our young people are actually shaping the biggest change in our language since the beginning of the last century?

It’s as if young people (by whom I’m talking about late millennials and the digital natives of Gen Z) are leading a somewhat natural evolution of language right before our very eyes.

Idiographic vs. alphabetic languages

When I lived in London I decided to try and learn ancient Assyrian. Why? Kicks and giggles, I guess. Needless to say, I didn’t get very far.

Assyrians used a system called cuneiform to write words. Cuneiform is a nifty system of pressing wedge-shaped lines into soft clay before it hardens. In the earliest forms of cuneiform, the lines actually made recognisable pictures to represent a clear idea of what was happening. So, a picture of a face could mean ‘speak’ or ‘eat’. A picture of fire could mean ‘hot’ or ‘cook’. The picture gave you an idea to interpret into meaning, which is what’s known as idiographic language. Eventually these pictures became simpler, and finally just the most basic outlines of the picture remained as the beginnings of an alphabet. Basically, what they had were emoticons; ideas that – correctly interpreted in context – conveyed meaning.

What cuneiform and other idiographic languages did was to create simple ways of recording and communicating. In contrast, our later alphabetic languages are far more complex and can groan under the weight of their own convolutions. In ideographic languages, not a lot of detail or embellishment was given or was even needed. It would just have taken too long as the clay would have dried out before we got through a sentence!

Because of the simplicity, context was always really important and without knowing the people who were writing, it would have been easy to misunderstand what was being said. You needed a greater personal connection between the reader and the writer, and the readers had to be interpreters first.

Sound familiar?

The rise of the emoticon from youth culture

Last week Archbishop Justin Welby tweeted the entire Lord’s Prayer using nothing but emoticons. Hacker Noon wrote a post on exactly how to communicate using nothing but emoticons, and Psychologist World recently published on the emotional benefits of communicating with emoticons.

Icon-driven, or idiographic language is freshly becoming part of our everyday communication again, and this neat change is being driven by the chief digital consumer: young people.

Almost all of our work with young people relies on communication. From advertising events, forming communities, establishing order, sharing Jesus through the Bible, talks, videos and creativity. Communication is at the core of what we do.

Communication that assumes interpretation

I wouldn’t suggest for one moment that we switch to an emoticon-driven language, but I’d implore us to be more aware of the internal processes of young people when receiving our communications.

Young people are not just being lazy or simplicitic; there are layers of interpretation going on in how they communicate through icons. Just like an hour glass, large ideas are being funnelled thorough deceptively simple iconography, then opened out again though individual processing.

This makes young people incredibly interpretive of ideas that come out from communication – more so than in other recent generations. It would be a mistake, therefore, to assume that simplified methods of communication – such as emoticons or icons – means simplified translation, reception, or interpretation of language.

Interpretation of a simple idea to a complex one is now native to our young people’s everyday language. This means it’s potentially easier for them to misunderstand because most of our communication goes the other way: We translate complex ideas into simplified ones.

Much of our teaching is making Gospel stories and big ideas digestible, but the simplified end point might then be read, deconstructed, then reconstructed by a young person naturally and immediately into something totally different, leaving us confused: But we were so clear and simple – how did they get that out of what I said?

Starting to move with the evolution of language

When you read a list of emoticons, you have to understand the person speaking, the context it applies to, and then make some quick interpretive choices as to what’s being said. Young people do that at an alarmingly natural pace. It’s as if their brains are actually changing shape around their everyday language habits. If we keep on communicating without this awareness we are going to be left behind.

There are sometimes, therefore, when we will need to say what we mean without embellishment, metaphor, or story. We might need to be let our teaching and discussions to become much more complex, allowing for the interaction of more complex themes.

There are other times where we’re better probably communicating through questions, rather than just making propositional teaching points. We also shouldn’t assume that our classic talk structures – including three stories, two metaphors, one video, and two application points – will necessarily connect into one big idea for the young people without an overtly clear lead for that.

I think this also gives us amazing new opportunities to have much more complex conversations after the initial round of communication. Now that young people are more naturally making interpretative links, we can have longer and deeper discussions as an overflow of their own immediate internal cognitive processing of language. Internal critical thinking may be the surprising but very welcome manifestation of this change.

Finally, adding the pictorial element to modern language engages different parts of many young people’s brains than traditional prose might do on its own. This could create easier ways to be creative with young people, and should provide for much more effective ways of moving head knowledge to heart knowledge.

Language really is everything. Side-line it at our peril, yet exploring its evolutions with our young people can yield amazing fruit.

I’d love to hear about how you are engaging the natural, daily heart languages of young people to share the message of Jesus with them. Comment, or drop me a line! Thanks 😀

Theological Reflection in Training for Youth Ministry – by Jon Coombs

This week, youth pastor and blogger Jon Coombs helps us consider how we relfect on what we do from a theological perspective.

Theological reflection, the idea of being able to reflect on our experiences in life and ministry through the lens of faith, can often go missing in youth ministry. It takes effort to stop, think, and articulate what God might be doing within our own lives, let alone through the ministry we might be involved in. We can find ourselves more focused on ‘doing the program’, or ‘getting the task done’, than taking the time to reflect on the ways God seems to be working in our midst.

In my last post I outlined four reasons why you’re not wasting your education by seeking to work toward a rigorous theological degree for the purposes of youth ministry. If there was a fifth point, and possibly of highest priority, then this is it.

In the pastoral situations we find ourselves, and through ongoing work in youth groups, camps and retreats, God is at work. Often, we need to deal with the immediate, and this is the reality too. However, it is still important to step back from time to time and observe where God is working in the hearts and lives of our young people. We, as youth ministry practitioners, are able to highlight God’s work to our people, to our leaders, to the parents, and to the wider church.

In some respects, no formal theological training is necessary for this. After all, through the interaction of the Spirit, the Word of God, prayer, and listening to others, we are given the tools and ability to understand God’s divine action. Yet as it happens, the deeper training I took part in through my Master of Divinity degree taught me to be more reflective upon the way God works through his people. In learning more of God’s action through the Old and New Testaments, and his continued power through Church History, I’ve found my ability to reflect theologically strengthened.

Applying this to my local church setting, and particularly in the youth and young adult ministries I’m the leader of, I find I have to be intentional in asking the questions of myself and other leaders. Questions like, ‘Where did we see God at work tonight?’, ‘What seemed to connect to the hearts of our young people through the talk or discussion groups?’, and even ‘Did we have any significant conversations with others today?’. One could argue these questions aren’t particularly difficult; but in the context of seeking to observe God’s divine action they become meaningful, intentional, and important for the people of God to reflect on.

And so, if there is anything to take away from this post, and in combination with my previous one, then it is this: continue to do the work of God through the youth ministry opportunities you’re involved in and keep seeking to grow through the training opportunities you are able to undertake.

All the best.

 

Jon Coombs is the Associate Pastor for Youth & Young Adults at Rowville Baptist Church in Melbourne, Australia. For over 15 years he has been working with youth and young adults in churches, schools, mission agencies and not-for-profit organisations. He holds an MDiv from the Melbourne School of Theology and writes regularly at joncoombs.com. You can find and connect with him on Twitter or Facebook.